British Birdwatching Fair cheque presentation

Birdfair continues to Prevent Extinction

The British Birdwatching Fair has delivered yet another huge boost to species conservation

In its third and final year as Global Sponsor of the BirdLife Preventing Extinctions Programme, the British Birdwatching Fair has delivered yet another huge boost to species conservation with the presentation of a cheque for £263,000 (US$411,500), the proceeds from the 2009 fair. This takes the total raised by the Fair in its three year support for the Preventing Extinctions Programme to £754,000 (US$1.18 million)

Birdfair organisers Martin Davies and Tim Appleton presented a cheque to Dr Leon Bennun – BirdLife's Director of Science, Policy and Information - at a ceremony that took place at The Lodge, the headquarters of the RSPB (BirdLife in the UK) on 9th February 2010.

"The Birdfair's amazing contribution over the last three years has enabled BirdLife to establish a global network of Species Guardians, delivering targeted conservation action to the species most in need of it", said Dr Bennun. "Thirty eight of the world's rarest birds are already benefitting from Birdfair’s generosity and vision and this number will increase to 65 with 2009 proceeds."

Martin Davies said, "Birdfair has been proud to be Global Sponsor of the Preventing Extinctions Programme and we are excited to see positive results already. Birdfair funds are already improving the fortunes and prospects for critically threatened birds across the globe, including species as diverse as the Djibouti Francolin and Taita Thrush in Africa, White-shouldered Ibis and Chinese Crested Tern in Asia, Puerto Rican Nightjar and Belding's Yellowthroat in the Americas, Balearic Shearwater and Azores Bullfinch in Europe and Polynesian Ground-dove in the Pacific. Last year marked the rediscovery of Fiji Petrel, one of the suite of 'lost species’ being searched for with help from the Preventing Extinctions Programme"

Tim Appleton, of the Leicestershire and Rutland Wildlife Trust, said: "During the British Birdwatching Fair's 21-year history, we are delighted to have raised nearly £2.5 million (US$ 3.9 million) for conservation of the world's most threatened birds and places, from albatrosses in the Southern Ocean to rainforest birds in the Andes and Sumatra ."

Twenty-two thousand birdwatchers and wildlife enthusiasts visited the 2009 Birdfair, the world's largest of its kind, which is a three-day event held at Rutland Water each August, and which is jointly promoted by the RSPB and the Leicestershire and Rutland Wildlife Trust.

In response to the threat to so many bird species, BirdLife launched the Preventing Extinctions Programme in August 2007. This is spearheading greater conservation action, awareness and funding support for all of the world’s most threatened birds, starting with the 192 species classified as Critically Endangered, the highest level of threat.

The Cebu Flowerpecker was featured on the posters and other publicity for the 2009 Fair. This rare and highly threatened bird is confined to just a few forest fragments on the island of Cebu in the Philippines. The Philippines Ministry of Tourism, who joined as Associate Sponsors of the 2009 Fair, has agreed to become Species Champion for this bird, making a commitment to fund conservation efforts to help it over the next three years. The Philippines Ambassador, His Excellency Antonio M Lagdameo, attended the Birdfair last August and the reception at RSPB's offices this week.

At the Birdfair event this week it was announced that Viking Optical Ltd , who are joint main sponsors of the Birdfair, were also stepping forward as Species Champion for Seychelles Paradise-flycatcher, funding vital work for this spectacular Indian Ocean species. Tim Strivens, Sales manager for Viking optical commented, "We are delighted to be able to support the Preventing Extinctions Programme and over the coming years we hope that many other Species Champions will be found, to give all these threatened birds a more secure future."

This news is brought to you by the BirdLife Species Champions and the British Birdwatching Fair - official sponsor of the BirdLife Preventing Extinctions Programme